Leading a Movement…
A movement exists when individual experience, or passion, takes on a life of its own within a diverse array of individuals, and grouping in such a way that it sustains and reproduces itself toward a common end.
The following characteristics are critical to a movement’s success.
First, movements come together to achieve a common goal.
Second, personal, structural and ideological ties hold them together
Third, committed members use existing and significant social relationships to recruit others.
Fourth, an identity-transforming experience brings about a lifestyle change.
Fifth, overall unity in such a diverse collection requires a common ideology.
Sixth, opposition is part of the glue that holds this diverse collection together.