Communication faces numerous challenges. Simply because we speak the same language does not necessitate that communication has occurred.
Amazingly enough, the advances in technology have not improved our ability to communicate. Worse still, is the fact that most people believe themselves to be good communicators, when in actuality, they are not.
Leadership requires the ability to both effectively communicate and communicate effectively. The nature of effective communication involves the means we use. Communicating effectively involves understanding.
Both take time and practice.
While it might appear to be easy, one of the most difficult tasks we face in leadership is communication.