How can leaders ensure their message is understood?

Have a clear understanding of the past, present, and future. How did you get here? Where are you now? What direction are you headed?

Prepare a strong defense as to why you are communicating this specific message at this specific time.

Plan how the destination will be reached and communicate it often to ensure no one forgets.

Implement a confirmation brief, which means you ask others to explain what they heard you say.

It takes time and effective communication to get everyone on the same page.