Southwest Airlines offers a program called “Rapid Rewards.” The incentive is to fly Southwest Airlines and accumulate points that convert into rewards, i.e. free flights or merchandise.

The marketing terminology appeals to the desire and drive of our culture for the immediate. 

With the use of microwaves, computers, cell phones, and high speed internet, we expect everything in an instant.

Often times, leaders want to take a class, read a book, or search the internet to find everything about leadership. Lifelong development does not appeal.

While immediacy may bring benefits or consequences, we are better served to learn that God shapes us over a lifetime.