Tag: Marketing

The 110% Leader

In a world obsessed with “talent,” “marketing,” and “turning a buck,” we often see character and attitude overlooked in order to exploit someone’s talent for the sake of making money.

Will Smith once said, “If you’re not willing to work hard, let someone else do it. I’d rather be with someone who does a horrible job, but gives 110% than with someone who does a good job and gives 60%.”

Leadership experience has proven that a person who is willing to work hard, even though not as gifted, will outperform a person who is exceptionally gifted, but unwilling to work hard.

Missional Leaders

In marketing, a company seeks the right angle to motivate people to purchase their product.

Sadly, trillions of dollars are spent globally to learn how to entice consumers to participate in what they do best…consume.

Spiritually, the result leads to what is often called the “attractional” church. The idea is to provide some sort of gimmick in the form of a program or activity that will attract people to “come in” and find Jesus.

However, Jesus provided a different marketing strategy that ensures success. This strategy involves “going out,” what is identified as “missional.”

We need missional leaders today.