We often hear, “Change is not always good, but it is not always bad either.”

While reading quotes from Jack Welch, one struck a cord, “If the rate of change inside an organization is less than the rate of change outside the organization…their end is in sight.”

Let’s clarify, this is not about changing the message. The message never changes. However, methodology must change. If not, what we’ve experienced in recent years will continue.

Leaders must communicate the need for change and how to implement it timely. They must also ensure that the change inside keeps up appropriately with the change outside.

Doing so prevents the end and provides success.