Possessing certainty is associated with being certain, and leaders cannot afford to be without it. Two distinct ideas are associated with the definition of this week’s word.

First, it involves a firm conviction that something is the case. There is an “absolute” quality connected to the type of certainty that leaders possess in providing vision, establishing goals, and implementing plans. This kind of conviction insures a confidence by followers that a fact is definitely true or an event will take place.

Second, there is a quality of being reliably true and one that translates into reliable character. As critical as the first, so is the second. Followers need to know leaders have a certainty that is built on the quality of being reliable. The nature of reliability is imperative for the success of leading others in the fulfillment of any task.

Leaders who conduct themselves with certainty and lead with confidence instill in others a hope that what is promised will be done.

We need more who do the research to be prepared to lead with certainty.