Some words always seem to be difficult when determining their use. Effect or affect? Insure or ensure?

Another pair that falls into this category is conscious or conscience.

However, these words are significant when thinking about leadership.

Consciousness involves an awareness or ability to respond to one’s surroundings. Leaders understand the need to demonstrate an awareness of surroundings when making decisions or actions in response to specific situations.

Conscience, oddly enough, relates to that inner voice that acts as a guide regarding right and wrong behavior. Specifically, the conscience of a leader must be exemplified by the moral decisions made each day.