Everyone wants the best. We want the best technology. We want the best car. We want the best clothes and food. We want the best service. We want the BEST!

The problem comes in defining “the best.”

The bottom line? The definition is subjective. The best for one person may not be the best for another.

Additionally, what is the basis for the definition? Will the best be defined by work effort? Cost? Achievement? Time spent?

When considering leadership, one might think the pursuit of the best is the right direction. However, it depends on the definition and the foundation of the definition.

Instead, let’s try pursuing excellence.