Strategy is a plan of action to achieve a desired aim or goal. General Norman Schwarzkopf said, “Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.”

While character is the essential to leadership, strategy is also needed. Without strategy, we have no goals, or plans to reach a goal, regardless of the goal(s) set before us.

Few areas in life exist where strategy is not involved at some level.

Leaders must establish a strategy for reaching goals with specific plans, leading with the future in mind. Time will not be wasted in the field of strategic development.