Authors, Chip and Dan Heath, wrote Made To Stick.

It raises two questions. Why are some books, articles, people or situations remembered vividly, while others are forgotten? Why do we remember one situation so easily and readily forget others?

Leaders need to learn how to communicate the message, vision, and goals in ways that are sticky, helping others easily remember them along the journey.

The six ideas shared by the Heath’s indicate that when the communication is simple, unexpected, concrete, credible, emotional, and built in story format, people tend to remember. Give it a try.