In marketing, a company seeks the right angle to motivate people to purchase their product.

Sadly, trillions of dollars are spent globally to learn how to entice consumers to participate in what they do best…consume.

Spiritually, the result leads to what is often called the “attractional” church. The idea is to provide some sort of gimmick in the form of a program or activity that will attract people to “come in” and find Jesus.

However, Jesus provided a different marketing strategy that ensures success. This strategy involves “going out,” what is identified as “missional.”

We need missional leaders today.