Start With Why, by Simon Sinek, discusses the importance of our WHY in life and leadership. Before we can explore HOW and WHAT in relationship to both, we need to understand WHY.

Mark Twain said, “The two most important days in your life are the day you are born and the day you find out why.”

We recognize HOW leaders can inspire others to take action. When they know WHY, they possess a drive and purpose in life that is unstoppable.

If we truly want to eliminate the impossibility factor, then we need to communicate WHY to those we lead. When that happens, look out!