The challenge of changing one’s behavior involves areas that motivate each individual. As I learned in a conversation with a friend, “In order to change what people do, you have to change what people want.
Perhaps we need to consider what it is that people want: to feel loved, needed, wanted, and a sense of belong.
When leaders touch on these areas, people will follow with their actions.
If it looks like no one is motivated to follow your lead, then maybe you should evaluate what and how you appeal to their wants.