The character of love, as defined by God, is a love that is unmerited, steadfast, suffering, and knows no bounds. It should move us to consider that there is nothing we can do to make God love us more, and nothing we can do to make Him love us less. His very essence is love.

Love is always divinely defined by what is done for others, in this case, you and me.

In a marketing environment that is based on self-interest and one that puts a price on everything (and everyone), cultivating love will require a devotion of our time in building relationships.

This is the essence of leadership.