In a world obsessed with “talent,” “marketing,” and “turning a buck,” we often see character and attitude overlooked in order to exploit someone’s talent for the sake of making money.

Will Smith once said, “If you’re not willing to work hard, let someone else do it. I’d rather be with someone who does a horrible job, but gives 110% than with someone who does a good job and gives 60%.”

Leadership experience has proven that a person who is willing to work hard, even though not as gifted, will outperform a person who is exceptionally gifted, but unwilling to work hard.