Who, How, and Why

Three significant questions surface in your leadership.

First, “Who are you trying to reach?” Churches often talk about trying to reach their communities, but rarely are they willing to take the necessary steps to do so. The answer here makes a difference in the direction and steps taken in the next question.

Second, “How will you reach them?” It may take specific marketing technique, extra time in the community, developing stronger relationships, financial means, or additional people. You must be willing to do whatever it takes.

Third, and perhaps most importantly, “Why are you doing this?” If you can’t answer this question with certainty and clarity, people will not follow long.

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